Perspective

In this video of my talk at BBVA’s Madrid Innovation Center, I share examples of how to use prototyping – not only to get feedback from others, but to better understand the problem we’re trying to solve.

Leading a Brazilian samba-funk band for many years has helped me to understand the value of listening, call and response, and improvisation – not only in music, but also in design collaboration.

Based on a workshop I led at the Museums and the Web conference, this article shares techniques used in the rapid iterative research for the California Academy of Sciences.